sittershome.uy

this started like most family projects do:
“ana, i need a logo.”
what it got was a brand.

sittershome.uy is not just about babysitting - it’s about creating little worlds for kids, wherever they are. so it had to feel playful, but not childish. warm, but not boring. professional, but not stiff.

basically: pinterest mum energy, but with good taste.

what i did:
brand aesthetic & creative direction
tone of voice & copywriting
visual concept & social templates
website structure & setup
content plan & launch ideas
advisory on everything from colours to “maybe don’t say that on instagram”