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anainesurrutia.com
Project type
web design, branding
what i did:
visual identity & brand design (from nothing)
website structure, copywriting & setup
linkedin content strategy & growth (0 → 15k followers organically)
newsletter & community experiments
digital products & shop setup
rebranding (more than once, of course)
learning everything the hard way (highly recommended)
building a brand from scratch (with personality, not perfection).
personal brand, business, experiment, playground — call it whatever you like. this is probably the project i’ve spent the most hours on (and changed my mind about a thousand times).
it started with “maybe i should have a logo” → and became a whole thing:
a website, a tone of voice, a visual style, content, newsletters, templates, offers, digital products, and somehow... an audience.
over 15k people on linkedin (all organic, all very human).
a brand that feels like me — and grows with me.
